Within the first 10 seconds your potential client is building up a long-lasting opinion about you. It sounds harsh but that is a fact – people judge book by its cover. Business cards can make or break a client’s first impression of your company. And you only get one chance to make good first impression.
Business cards are an essential part of any good marketing plan. It’s always a good idea to carry some self-promotional material with you – whether you’re attending a conference or convention or in case that you bump into an old friend who could be a possible business partner. When you leave a conversation and give your business card to the other party, your identity is on that piece of paper. Not just state about what you do and your contact information, your business card also create the overall image about you.
Below is a list of things to keep in mind when creating the perfect business card.
Choose a card design that is appropriate for your business. Your business card should be related to what you do. If you are a CEO expert don’t hand cards with sparkling cartoon figures on them. If you have a toy making company, plain black-and-white card won’t catch anyone’s attention. Don’t make people work to figure out who you are.
If you have a logo it’s a must to incorporate it in your card. A logo used consistently on business cards and other materials helps to establish a company’s identity.
The quality of your card says something about you. The last thing you want to use is cheap paper. Use good paper stock. Quality matters.
This is a pretty important element in business card design. Fonts have a voice, so choose the one that represents who you are. Make sure that your text is readable. You don’t want your clients to have problem to read your web address or email. Make sure your text is in a clear readable font. You could also accentuate your name or contact information by making it slightly bigger or bolder than the rest of the text on your card.
If your business card doesn’t stand out from the crowd of other cards then the chances are people won’t remember you by looking at it. You need to make your card unique and recognizable. If you want to play it safe you can choose a business card with rounded corners. If you want to have extravagant, wildly original, out-of-the-box cards you can choose the ones in shape of a pepper shaker or cheese grater, the ones that fold into miniature box or into Swiss knife. Creativity has no boundaries – except the amount of money you want to spend.
Be careful, there are standardized sizes for a reason. You should make sure your business card isn’t a weird size that will get lost or won’t fit anywhere.
Include the essential info. This may sound like obvious advice, but you would be surprised how many people forgets this. Include your name, title, company name, address, phone number, e-mail and web site – that is a must. You could also include tagline or description of business or list of services or products that you offer – but be careful, you don’t want your business card to be crammed with text.
*You can purchase business cards featured in this post in our Zazzle SHOP.